Adam Petrilli – Reputation management

Adam Petrilli – Reputation management
Adam Petrilli – Reputation management
Adam Petrilli – Reputation management
Adam Petrilli – Reputation management
Adam Petrilli – Reputation management
Adam Petrilli – Reputation management

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Adam Petrilli- Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being the role of consumers in any organisation and the cognisance of how much if ignored these perceptions may harm a company’s performance at any time of the year, a risk no entrepreneur or company executive can afford.

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Adam Petrilli– Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation. A major part of reputation management involves suppressing negative search results, while highlighting positive ones. For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it.

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Some benefits
Adam Petrilli – A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.

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Adam Petrilli – Other benefits of sound reputation management practices is how much they reinforce and aid a corporation’s branding objectives which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits and its market share. Good reputation management practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which if undermined and ignored can be costly, which in the long run may cripple employee confidence, a risk no employer would dare explore as staff morale is one of the most important drivers of company performance.